Amanda Starc
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY. Associate Professor of Strategy. Research interests include industrial organization and health economics.

Could Drug Ads Have Positive Side Effects?

February 20, 2018

The Issue:

The United States is one of only two countries in the world where it is legal for pharmaceutical companies to advertise their products directly to consumers. Critics of the practice say that it can lead to unnecessary demand for more expensive products and could be a contributing factor to rising medical ...
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